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Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.

Canadian Exports

Because Canada enjoys favourable conditions for food production that far exceeds the needs of our population, our agri-food sector is primarily export oriented.


Canada is the fifth largest exporter of agricultural and agri-food products in the world after the EU, U.S., Brazil, and China. Canada exports $56 billion a year in agriculture and agri-food products and approximately half of everything we produce is exported as either primary commodities or processed food and beverage products.

Click on the icons below to see the top 5 items exported by Canada.

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Hard-working Canadian farmers play a critical role in Canada's food chain. They employ more than a quarter of a million people and provide the foods Canadians need. 

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Did you know that farm operations are using direct marketing to grow their business and sell products directly to customers. In 2015, 1 in 8 farm operations used direct marketing to sell their products.

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Explore what's growing in Alberta's fields by clicking one the videos below.

Dry Beans
Sugar Beets
Dry Peas



We're here to ignite curiosity and enable people to discover the world of food, agriculture, and culinary arts. The Culture of Agriculture takes readers on an around-the-world tour of different continents, diving deeper into the culture and history that shaped the food systems we see today.​

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Canadian Imports

Due to our northern climate, Canada relies heavily on the import of goods to provide the luxuries of variety and choice we enjoy on our grocery shelves.

Canada is a major global economic force, with imports worth over $571 billion last year. Food imports continued to rise especially for fresh fruits and vegetables, which saw an increase of 3.9%. In the following article, we’ll analyze Canada’s main food imports and trends and identify some of the top Canadian food importers.

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Among the top fresh fruit imports was bananas, followed by watermelons, apples, lemons, oranges, strawberries and pineapples

Canada is an important producer of fresh vegetables, but the country also continues to import many products in high demand, mainly from USA, Mexico and China.


Canadian imports of nuts, seeds and also dried and dehydrated fruits are also high. In this case,Mexico is the biggest supplier of these kinds of products, from figs, nuts, frozen or dried.

Did you know that Canada imports the majority of our morning coffee from South America!

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