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Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.

Canadian Exports

Because Canada enjoys favourable conditions for food production that far exceeds the needs of our population, our agri-food sector is primarily export oriented.


Canada is the fifth largest exporter of agricultural and agri-food products in the world after the EU, U.S., Brazil, and China. Canada exports $56 billion a year in agriculture and agri-food products and approximately half of everything we produce is exported as either primary commodities or processed food and beverage products.

Click on the icons below to see the top 5 items exported by Canada.

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Hard-working Canadian farmers play a critical role in Canada's food chain. They employ more than a quarter of a million people and provide the foods Canadians need. 

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Did you know that farm operations are using direct marketing to grow their business and sell products directly to customers. In 2015, 1 in 8 farm operations used direct marketing to sell their products.

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Explore what's growing in Alberta's fields by clicking one the videos below.