Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.
Because Canada enjoys favourable conditions for food production that far exceeds the needs of our population, our agri-food sector is primarily export oriented.
Canada is the fifth largest exporter of agricultural and agri-food products in the world after the EU, U.S., Brazil, and China. Canada exports $56 billion a year in agriculture and agri-food products and approximately half of everything we produce is exported as either primary commodities or processed food and beverage products.